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Next Gen Econ > News > The Real Cost of Halloween: What Americans Spend and How to Cut Costs
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The Real Cost of Halloween: What Americans Spend and How to Cut Costs

NGEC By NGEC Last updated: October 21, 2025 12 Min Read
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Halloween has evolved into a major holiday for many Americans, celebrated with enthusiasm and creativity. But it comes with a hefty price tag. According to the National Retail Federation (NRF), Americans are planning to shell out a staggering $13.1 billion this Halloween. This figure covers everything from elaborate decorations to creative costumes and, of course, an abundance of candy.

With so many temptations to spend, it’s easy for the holiday spirit to lead to overspending and scary credit card bills. However, with a bit of planning and creativity, you can enjoy the festivities without frightening your finances. Here’s a comprehensive guide on how to have a fun-filled Halloween while keeping your budget in check.

Key Takeaways

  • Halloween spending continues to rise: Americans are projected to spend more than $13 billion this year, highlighting the growing popularity of the holiday among all age groups.
  • Top spending categories: Costumes, decorations, and candy account for the majority of Halloween expenses, with consumers eager to celebrate creatively.
  • Plan ahead to stay on budget: Establishing clear spending limits for each category can help prevent impulse purchases and post-holiday debt.
  • Simple ways to save: DIY projects, thrift store shopping, and reusing past decorations can significantly reduce costs.
  • Shop strategically: Take advantage of sales, coupons, and bulk discounts to enjoy the holiday without overspending.

The Rise of Halloween Spending

Over the years, Halloween has transformed from a simple children’s holiday into a nationwide extravaganza enjoyed by people of all ages. The allure of Halloween lies in its ability to allow for self-expression and creativity. Whether it’s through spooky decorations, intricate costumes, or themed parties, people love to go all out, and businesses have seized this opportunity. Retailers stock their shelves with a plethora of Halloween-themed items, tempting consumers to spend more each year

Where Does the Money Go? 

According to Forbes, the Halloween shopping breakdown tells an interesting story about Americans’ priorities:

  • Candy: $3.9 billion (up 11% from 2024)
  • Costumes: $4.3 billion (up 13%)
  • Decorations: $4.2 billion (up 11%)
  • Greeting Cards: $700 million

1. Costumes – The Biggest Halloween Expense

A significant portion is spent on costumes, as people of all ages enjoy dressing up. Whether it’s a popular movie character, a classic ghoul, or a creative DIY costume, Americans love to get into the spirit. Costumes can range from affordable to quite expensive, especially when you factor in accessories and makeup.

2. Decorations – Creating the Halloween Look

Decorations are another major expense. From elaborate front yard displays to indoor haunted house setups, the desire to create a spooky atmosphere drives many to splurge on decorations. This includes everything from inflatable ghosts to intricate lighting setups.

3. Candy – Small Purchases That Add Up

Then there’s candy. Halloween is synonymous with trick-or-treating, and households stock up on an assortment of sweets to hand out to eager children. The cost of candy can add up quickly, particularly if you’re aiming to be the most popular house on the block.

8 Effective Ways to Cut Costs While Celebrating Halloween

While Halloween spending can quickly spiral out of control, there are several strategies to ensure you don’t end up with a financial scare. Here are some practical tips to keep your Halloween spending in check:

1. Set a Budget 

Before you start shopping for Halloween, decide on a budget. Determine how much you’re willing to spend on costumes, decorations, and candy. A clear budget will help you make informed decisions and prevent impulse purchases.

2. DIY Costumes and Decorations

Get creative by making your own costumes and decorations. It’s a great way to save money and enjoy a fun, hands-on activity with your family. You can find plenty of affordable DIY ideas online that match your style and budget. For example, visiting a pumpkin patch is a wonderful seasonal experience and photo opportunity, but buying pumpkins there can be pricey. Consider purchasing your pumpkins at a local grocery store instead, and enjoy the patch just for the outing.

3. Thrift Store Treasures

Visit thrift stores for costumes and decorations. Many people donate their gently used Halloween items, and you can often find unique pieces at a fraction of the cost. Consider time-period costumes as well. Look for costume swaps in your neighborhood.

4. Buy in Bulk

When it comes to candy, buying in bulk can save you money. Check out warehouse stores for deals on large quantities of candy and consider teaming up with neighbors to share costs and diversifying the candy offered.

5. Plan a Potluck Party

If you’re hosting a Halloween party, consider making it a potluck. Encourage guests to bring a dish or drink to share, which can significantly reduce your expenses.

6. Shop Sales and Use Coupons

Look for sales and use coupons to score discounts on Halloween items. Many retailers offer promotions leading up to Halloween, so keep an eye out for deals!

7. Limit the Scope

Focus on one area to decorate rather than your entire house. A single, well-decorated space can be just as effective and impressive as a fully decked-out home. For example, if you are handing out candy, you might want to choose the porch to decorate.

8. Reuse and Recycle

Save decorations and costumes from previous years. With a little creativity, you can mix and match items to create a fresh look without spending a dime or trade with your friends and neighbors.

Embrace the Spirit Without the Splurge

Halloween is a time for fun and creativity, but it doesn’t have to break the bank. By setting a budget, getting creative with DIY projects, and being a savvy shopper, you can enjoy all the thrills of the holiday without the financial chills. Remember, the essence of Halloween is about having fun and making memories, and you don’t need to overspend or go into credit card debt to achieve that. With a little planning and resourcefulness, you can have a spooktacular Halloween without the frightful costs. So, go ahead and enjoy the festivities, knowing that you’ve managed to keep your spending in check.

How ACCC Can Help

If Halloween spending has left your budget feeling a little haunted, American Consumer Credit Counseling (ACCC) can help you regain control before debt becomes overwhelming.

As a national nonprofit organization, ACCC offers a range of services designed to help individuals and families build stronger financial habits and overcome credit card debt, including:

  • Free Budget Counseling: Work one-on-one with a certified credit counselor to review your income, expenses, and goals, and identify opportunities to improve your spending plan.
  • Debt Management Plans (DMPs): If credit card balances have crept up from seasonal spending, a DMP can help reduce interest rates, lower monthly payments, and simplify bills into one manageable payment.
  • Credit and Financial Education: Access tools, webinars, and resources to better understand credit, debt repayment strategies, and how to stay on track for future holidays and events.

Halloween spending might be temporary, but the impact of high-interest debt can linger. With ACCC’s guidance, you can create a realistic budget, pay down existing balances faster, and build a financial plan that supports your goals year-round without sacrificing fun or family traditions.

Frequently Asked Questions:

Q: Why is Halloween spending increasing every year?
A: Rising consumer confidence, social media influence, and the popularity of themed events and costumes have fueled steady growth in Halloween spending. More adults are participating, and many households treat the holiday as a creative outlet or community event.

Q: How can I celebrate Halloween on a tight budget?
A: Focus on low-cost activities like pumpkin carving, movie nights, or neighborhood trick-or-treating. Reuse decorations, make DIY costumes, and buy candy closer to Halloween when discounts appear.

Q: Are DIY Halloween costumes really cheaper?
A: Yes, DIY costumes often cost 50–70% less than store-bought versions. Using items you already own or sourcing materials from thrift stores keeps costs down while adding a personal touch.

Q: When is the best time to shop for Halloween deals?
A: Start early for the best selection, but the deepest discounts arrive in the final week of October and immediately after Halloween. Stocking up post-holiday is the smartest way to save for next year.

Q: What are the most popular Halloween items this year?
A: According to the NRF, costumes, outdoor décor, and themed treats top the list. Trending costume themes include pop-culture characters, classic monsters, and family or group ensembles.

Q: How can parents save money on kids’ Halloween activities?
A: Swap costumes with friends or neighbors, host a shared candy exchange, and look for free local events such as library parties or town parades instead of costly ticketed attractions.

Q: Is it worth buying Halloween decorations that can be reused?
A: Definitely. Durable, timeless decorations, like pumpkins, lights, or neutral fall décor can be reused for multiple years and even transition into Thanksgiving themes, offering more value per dollar.

Q: What are some ways to avoid post-holiday credit card debt?
A: Pay for purchases in cash or debit when possible, track expenses in real time, and set reminders for payment due dates. After Halloween, review your spending to plan a better budget for the next holiday season.

If you’re struggling to pay off debt, ACCC can help. Schedule a free credit counseling session with us today. 



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